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Welcome to 5 Days of Social Media Explosion
Over the next five days, you will get a crash course in putting your social media mearketing efforts on steroids. In this series, you will get the following information:
Day 1: How to Write When You’re Not a Writer
Day 2: Tips For Running A Successful Social Media Marketing Campaign
Day 3: Use These Tips For Simpler Social Media Marketing
Day 4: Why Content Is Crucial for Social Media
Day 5: Make Social Media Marketing Easier
And here is your first lesson:
Tips for Planning Your Content
As an online business owner, you know that content is one of the best tools you have. It drives traffic. It provides your audience with the value and information they seek. It also helps you market your business, products or services. Content is essential for online marketing success. You can achieve greater success if you take the time to plan your content.
What Is Content Planning?
Content planning is simply the process of taking a look at your calendar and deciding what to write and where to publish it. Content planning involves a few primary criteria:
* When will you publish the content?
* Where will you publish it?
* What will you write about?
* What’s the purpose of the content?
* What are your keywords?
* How can you repurpose the content?
You’ll also want to consider how far ahead you want to plan your content for. Many online business owners take a tiered approach. They plan large content projects for the entire year. For example, they may publish a report each month. They also take a look at their content on a quarterly or monthly level.
If you don’t plan your content or are struggling to plan it effectively, consider the following tips:
* Use a calendar that gives you a big picture and you can write on. A paper desk calendar is a great planning tool. You can write your content ideas in pencil for easy modifications. Then, if you prefer electronic organization, you can transfer the paper plan to your Outlook or e-calendar.
* Plan how you’ll integrate your content into your marketing strategy. For example, you could decide that in March you’re going to publish ten articles on article directories. You’ll also want to make sure this content ties into any season or holiday.
You’ll also want to ensure it supports any new products or services. You want to make sure your content has a purpose. It may be simply to drive traffic to your website. Or it may be to drive traffic to a sales page or increase your opt-ins.
* Leave room for change. The best content plans leave room for inspiration. The greatest ideas often come out of the blue. If you’re a stickler for your plan and don’t allow room to add your content inspiration into the mix, then you’re missing out.
* Finally, don’t forget to take a look at how you can repurpose your content. It’s not only a great way to get the most return on investment, it can help fill content gaps.
When you plan your content, make sure you’re looking at both the macro and micro picture. Make sure you look ahead and take the entire year into consideration. At the same time, plan your content right down to the keywords and topics.
Planning your content for the entire year may take a day or two to accomplish but it’ll save you tons of time down the road. Instead of wondering what you’re going to write on, you’ll have the answers all worked out. Best of all, your content will fit with your other marketing efforts to create a comprehensive business growth plan.
Need some help planning content for an entire year? Social Media Explosion has 365+ DONE FOR YOU high quality graphics that will help give you a boost in your marketing plan. Never stress about content again...just get Social Media Explosion and your year of content planning is DONE!
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How to Write When You’re Not a Writer
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As a business owner you’re called on to manage a variety of tasks. Due to the importance of content, one of those tasks is writing. You have content to create. This can be a scary and potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves to be writers.
Good news! You don’t have to be a “writer” to write good content for your website. There’s a difference between content published in newspapers and some magazines and content published on most websites. The content on your website doesn’t need to appeal to a broad audience. It also doesn’t need to be on a broad topic. Quite the opposite, actually. Your content will be quite specific.
For example, it could be "Ten tips to bake better chocolate chip cookies." It provides value to a very specific target audience. And if you have a website about chocolate chip cookies or baking, then you can write this article without thinking much about it. You know it. The information is already inside of you.
Web content is also more conversational. Content is written to feel personal - as if you’re speaking to your audience. You’ll use words like:
* You
* Your
* You’ll
* You’re
* And sometimes if you’re writing a blog post you’ll use “I”, “Me” and “We”
These are not words you’ll find in any piece of journalism unless they’re in quotes. Newspapers and magazines are generally more formal. They use third person perspective.
Additionally, web content is formatted for easy reading. You’ll use bullet points, numbers and headings and subheadings to break up your content into bite-sized pieces. So what does all this mean if you’re not a “writer”?
It means that writing content for your website is pretty straightforward. You:
* Write what you know and what your audience will benefit from
* Write conversationally
* Write so it’s easy to read online
The simplest method to use when you’re writing your online content is to spend a few minutes creating the structure for your article. Write a rough headline and subheadings. Then fill in the content. Write it as if you’re writing a letter to a friend. Don’t worry about grammar and spelling on the first draft. You can go back and edit for clarity later.
Once you have your thoughts down on paper, polish. Add your keywords in to optimize for the search engines and publish it. Test and track your articles and content to evaluate what content your readers respond to. With a little confidence and a plan, you can write content to build and grow your business.
Also remember to take advantage of DONE FOR YOU material such as Social Media Explosion's 365+ graphics package. Get an entire year of high quality qraphics to use in your social media campaigns.
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Tips For Running A Successful Social Media Marketing Campaign
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The internet has become a primary source of advertisement for many people. The internet offers low-cost and sometimes free methods to promote products and services for businesses. There are many different ways to advertise through the internet, and one of them involves the use of social media The following article contains information on social media marketing and how to use it.
Social media is a great tool to build trust and relationships with your customers. When marketing your business on social media, you have to be honest and always communicate with your customers. Listen to what they are saying and learn from it. You are not giving up control of your business to them, but you can learn from what they are saying and adjust your business to be more consumer friendly.
Try to map out your objectives and goals for participation when starting a social media marketing campaign. Make them available throughout the company so that everyone within the organization is on the same page. Results from social media marketing will be more productive and better focused when all activities are aligned and working towards the same goals.
When using social media marketing, you may have to adjust and refresh your objective and goals on a regular basis, so that you can stay on target. The conversations may take your marketing down unexpected paths, so it is best to re-evaluate the direction it is going on a regular basis and adjust accordingly.
Whenever you post something on your blog or update your website, write a Facebook post right away. Perhaps you should plan ahead and write your post in advance so that you are not rushed to do it. Remember that people subscribed to your Facebook posts to be updated about what you are doing.
Always remember who your audience is in your social media marketing campaigns and what matters the most to them. You need to post content that is applicable to them and focus your efforts in ways that keep their attention. Your posts should be relevant and of high quality that your followers and fans do not just skip them over because they are not interested.
Employing social media marketing strategies can be a great way to keep in contact with your customer base, and develop relationships. Customers that friend you on Facebook, or follow you on Twitter do so willingly. They want to hear from you. You can therefore notify them of new upcoming products, sales and discounts, or even just information concerning your business and industry without the fear of being too intrusive.
And don't forget to take advantage of DONE FOR YOU programs like Social Media Explosion. Get 365+ days of social media graphics to boost your marketing efforts and create consistent content worthy of being liked and shared across all of your social media platforms.
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Tips For Simpler Social Media Marketing
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Social media is the is here to stay as one of the most effective methods of marketing a business or product. It is how more and more people are communicating with each other. If you have a business, regardless of if it is a physical location or web based, you need a presence on these outlets.
If you are considering using a consultant to assist you with your social media marketing campaign, make sure they use the sites they would recommend. If they truly believe and know how to utilize Facebook, Twitter, and others, they should have a page of their own. Do the research to verify this to be sure they are a company you want to use.
Find bloggers within your niche, and leave comments on their blogs. The great thing about comments is that you can usually leave a link with the comment, giving readers of that blog a way to find your site or blog. While sticking with blogs with bigger followings is more likely to generate more traffic for you, visitors from smaller blogs can add up as well.
When using social media marketing, you cannot limit yourself to one area of the internet. Since there are many different social media sites in existence, there are many opportunities to reach potential customers. Join every social media option available and take full use of the resources they offer to get the best results.
Add a link to your Facebook page or a 'like' button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to 'like' your page and subscribe to your posts without having to look you up on Facebook.
When you begin a social media marketing campaign leave room for trial and error. Depending on you target audience, some things that are effective for other businesses may not work for you. Watch for what is and is not working and make changes as necessary. This will show your customers that you are connected with their needs as well.
Being successful in the world of social media has a lot to do with how you portray yourself. The ideas presented here are all an attempt to make your business as attractive as it can be to the millions of people out there on these sites daily. Use the ideas here to get started today.
Make it easier by using DONE FOR YOU systems that take the busy work out of getting your social media marketing campaigns up and running. Social Media Explosion provides 365+ high quality graphics that you can use for your social media campaigns. These graphics will enable you to be consistent with your posting and are worthy of being shared and going viral. Get your social media package today!
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Why Content Is Crucial for Social Media
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There’s one sure-fire way to success online. Make sure you have an abundance of content on all of your social media sites. Without content there’s really no reason for anyone to engage in your social media efforts. Here’s why content is crucial for your social media.
Value
Your content is the single biggest value you offer prospects and visitors. Each time a new visitor comes to your Facebook page or Instagram account, they’re looking for one thing. They’re looking for information. Content is information.
Now, you don’t have to provide content in the form of articles or reports. You can provide audio content, video content or even snippets of content like tips and quotes. There’s a huge variety to the type of content your website can offer. Consider offering the type of content that your audience best responds to. Make sure it fits your business goals and provides value to your visitors and prospects.
Developing a Following
Your potential customers are looking for something to buy. They also want to see consistency and value. When you post every day, even just a simple graphic with a quote, you are creating a know/like/trust factor. The potential customer begins to know you, your product, and your business. They decide whether they like you based on that content. And trust develops when you post consistently. They know you will be there each day with content and value.
Sales and Profits
Regardless of your business model, content helps you make money. Content helps you establish credibility and authority with your visitors. This gives them confidence to buy from you. Content also helps you establish your brand. It helps prospects like you. Again, this is a buying trigger. People buy from people they like.
Content also helps persuade. When you present information that offers value, your visitors can make an informed decision. They can solve their problems based on the guidance and solutions you provide.
How Much Content Is Enough?
Honestly, as long as your content provides value and supports your goals and your visitors, you can never have too much. Create a plan to add content to your website on a regular basis. Stay in touch with trends, hot topics, your customers’ needs and problems.
There’s no hard-and-fast rule about how much content you have to have on your site. Create your content plan to help you meet your goals. Each piece of content you publish should have a goal and a purpose – even if the purpose is simply to inform. Create a plan that matches your visitors’ needs with your own budget, time and goals. If you want your website and business to succeed, make sure to include content as part of your long-term strategy.
Add Social Media Explosion to your marketing plan to get 365+ high quality graphics that you can use to boost your social media marketing efforts. Never run short of great content again! This package will keep you posting every day for an entire year.
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Tips To Make Social Media Marketing Easier
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Each new company has its own focuses and desired goals, but most of them can be obtained easier through the power of social media marketing. Below are a few tips on how you can use social media to your advantage and develop an empire that will last.
Do not forget to post a link to your website or blog on your social network profiles. If someone hears about your products on a social network, they will need to have access to more information and see what you use as a storefront before they can decide to buy anything.
You should create a Youtube channel to post reviews of your products and other videos relevant to your industry. You can set up your account so that your videos are posted right away on certain social networks. This will save you time and prevent you from forgetting to update a site.
LinkedIn allows you to have three links in your profile. Make good use of this by posting a link to your website and to your blog, and perhaps to your Facebook page or anything you believe deserves more attention. Do not hesitate to change these links if you do not think they are getting enough visits.
Create more than one profile on a same site. You could for instance have a page on a social networking site for your business as well as a profile page for a fictional character you use as a mascot. You might be able to reach out to a slightly different target audience with each page.
There are various forms of social media on the internet today. For example, their are status based sites and there are also blog sites. Make sure that you are placing your ads on all of the high traffic sites. By doing this you will be getting the maximum possible visual time you can, resulting in more money for your business.
The most important strategy is to get in there and take action to get your social media plan generating you leads every day. Learning is always great, but it is important to jump in the waters and finally use these proven techniques.
And one way to get in there quickly is to use Social Media Explosion and the 365+ DONE FOR YOU graphics that are available for you to post each and every day for a year. Create a know/like/trust value with your customers as they look forward to your posts each day. With the high quality graphics and exceptional quotes, your posts will also be shared and are perfect for going viral to advertise your company, product, or service. Get your copy of Social Media Explosion today!
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